Salomon launches their Paris Hub

Global Epicenter for the Modern Mountain Sports Lifestyle Brand 

Paris, France - December 2025

Salomon, the modern mountain sports lifestyle brand, proudly announces the opening of their Salomon Paris Hub, a flagship creative and strategic center designed to accelerate the brand’s global impact.

Located in the heart of Paris’ 10th arrondissement, the multi-floor, 1500 Sqm space marks a defining moment in Salomon’s evolution - bridging its French Alpine origins with the dynamic energy of one of the world’s most influential cultural capitals.

Born in the French Alps, Salomon has become a global force at the intersection of sport performance, contemporary fashion, and creative culture.

The Paris Hub embodies this unique positioning: a connection point where mountain DNA meets urban influence, where technical innovation blends with cultural relevance, and where communities can come together to shape what modern outdoor lifestyle means today.

Designed as a modular space, Salomon Paris Hub goes well beyond a traditional brand showroom. It is an experiential engine for brand expression that will host global product launches, community activations, innovation dialogue and meetings with partners, athletes and retailers. 

As Salomon accelerates its trajectory worldwide, the Paris Hub becomes a central driver of the brand’s expansion and transformation. With increasing influence in both performance and lifestyle categories, Paris offers a powerful platform to amplify Salomon’s voice on the global stage. 

“The opening of Salomon Paris Hub represents a pivotal moment in Salomon’s evolution,” says Guillaume Meyzenq, President & CEO of Salomon.

“Paris has become essential to our identity as a Modern Mountain Sports Lifestyle brand, it’s where performance innovation meets cultural relevance, where our technical heritage connects with contemporary lifestyle. This Hub allows us to engage with our global community in one of the world’s most influential cities, strengthening our position as both a performance leader and a lifestyle reference.”

He continues: “Paris has become central to Salomon’s global expansion strategy. Salomon Paris Hub represents our commitment to creating authentic brand experiences in the world’s most influential cities, connecting our mountain sports DNA with contemporary culture and innovation.”

Accessible by invitation only and situated in Paris 75010, Salomon Paris Hub serves as a refined, intimate venue for Salomon’s key partners.

To mark the moment, Salomon hosted “Salomon 76” a soft launch on December 9th as a lead up to its official opening during Paris Fashion Week in January 2026, when the Paris Hub will transform into a central stage for the brands Fashion week events, gatherings, and industry dialogue.

Salomon partnered with Babylone for location sourcing and with Office-In for design and renovation.

Images courtesy of Salomon