FASHION THROUGH SOUND, SOUND THROUGH FASHION 
This season, music isn’t simply the inspiration–it’s the output. As LOVERBOY creative director Charles 
Jeffrey says, “In 2025, fashion for fashion’s sake feels vulgar.” Thus, SS26 is shaped by the process of 
music-making, specifically the experimental, analogue, tactile kind as long practised at and made possible 
by Abbey Road. 

LOVERBOY distilled archetypes from the characters who emerged across the myriad photos and film material discovered within Abbey Road’s archives. The many collaborators featured across this imagery were often captured during in-between moments, coded by style. There are the authoritative execs in their crisp tailoring and wide-lapelled suits, the musicians for whom formality unravelled in favour of function and flare across the ‘60s and ‘70s, and the engineers in their white lab coats, mixing like mad scientists across the various recording tools within the studio. 

In keeping with Abbey Road’s pioneering, future-facing commitment to innovation and play, these archetypes are reimagined for 2026 in the LOVERBOY collection documented here: the Gen Z bedroom producers swallowed up in their fuzzy ears beanie and oversized hoodie, the magnetically IDGAF rockstars adorned in sleeves and hems belling out like trumpets, and the exacting, obsessive technicians in their 
supersized labcoat made of heavy-duty shirting. 

Indeed, it’s these very music makers for whom the collection takes its chief inspiration. Not simply the future superstars making music on their laptops in their teenage hideaways, but the true innovators to 
whom this new generation are indebted, who came before through cultural institutions like Abbey 
Road and subverted stuffy conventions in order to define modern music as we know it.

ABOUT CHARLES JEFFREY

LOVERBOY is a creative force springing forth from the mind of Scottish Creative Director and Designer, Charles Jeffrey. Based in London – in the catacombs of historic Somerset House, to be exact – LOVERBOY continues to build on its stellar start in the fashion industry, taking on new challenges and reaching new customers year on year.

From humble beginnings in Charles’s East London bedroom, LOVERBOY is now an international fashion powerhouse, carried in over 90 stores across the world, and employing a team of ten full-time staff.

Drawn to the inherent magic in queerness, Charles and his collaborators create fashion dreamscapes, adding new layers to the brand’s story with each passing season. Together they weave the folkloric thread of Scottish history into the rich tapestry of London’s queer nightlife and music scenes.

A radical sensibility informs all of LOVERBOY’s output, and the brand is proudly committed to making clothes that can be worn by anyone, in any conceivable way. With LOVERBOY entering its eighth year, Charles and his team of fashion visionaries are taking this approach to new heights, drawing inspiration from art, music and unconventional sources of queer joy.

Renewed connection to nature, the body and notions of queer wellness are all key creative stimuli in LOVERBOY’s current future-facing phase. The brand will also continue to renew its focus on collaboration through partnerships with artists in residence who act as contributors to the design process

Images courtesy of CHARLES JEFFREY LOVERBOY