DESIGNED BY ELI RUSSELL LINNETZ IN VENICE BEACH, CALIFORNIA, ERL IS PROUD TO PRESENT ITS MADE-IN-CALIFORNIA HOLIDAY COLLECTION, ON SALE FRIDAY, DECEMBER 12 AT 8:30AM PST, AVAILABLE EXCLUSIVELY AT ERL.STORE.

MADE BY HAND IN CALIFORNIA AND PRODUCED IN LIMITED QUANTITIES, THIS ARTISANAL COLLECTION FEATURES A RANGE OF ERL FAVORITES, INCLUDING REWORKED FLANNEL PLAID SHIRTS FROM ELI’S PERSONAL ARCHIVE, BRUSHED FLANNEL PLAID HOODED SHIRTS, AND MATCHING BOXER SHORTS, A CULT FAVORITE.

NEW COLORWAYS FOR THE HOLIDAY SEASON CENTER AROUND SUN-FADED REDS, RICH CHOCOLATES, AND WOODSY NATURALS—HIGHLIGHTED THROUGH ERL’S SIGNATURE VINTAGE WASHES ON CUSTOM HEAVYWEIGHT FLEECE SHEARLING CREWNECKS, AS WELL AS FLEECE AND JERSEY FABRICS.

ERL’S SUPER-SOFT SOCKS RETURN IN HOLIDAY RED AND NATURAL TONES. CRAFTED FROM THE HIGHEST-QUALITY JAPANESE COTTON YARN, EACH PAIR IS HAND-DYED AND AGED FOR A SUN-FADED, SOFT VINTAGE FEEL WITH A STRETCH TERRY-CLOTH TEXTURE. MADE IN CALIFORNIA, USA.

ERL’S SHEARLING PROGRAM CONTINUES WITH THE SHEARLING MESSENGER BAG IN BOTH NATURAL AND BLACK. HAND-AGED AND ETHICALLY SOURCED, EACH BAG IS MADE IN CALIFORNIA FROM THE SOFTEST AMERICAN SHEEPSKIN PELTS. FEATURING A FRONT FLAP CLOSURE, CROSS-BODY STRAP, AND SIGNATURE RUBBER LUGGAGE TAG, EACH PIECE COMES PACKAGED IN A BRANDED ERL ORGANIC COTTON REUSABLE TOTE.

ABOUT ERL
ERL IS AN AMERICAN READY-TO-WEAR BRAND DESIGNED BY ELI RUSSELL LINNETZ IN VENICE BEACH, CALIFORNIA. LAUNCHED IN JANUARY 2020, ERL CAPTURES THE VIBRANT AND LAID-BACK ESSENCE OF CALIFORNIA WITH PLAYFUL INTERPRETATIONS OF ALL-AMERICAN LUXURY STAPLES. ALL ERL PHOTOGRAPHY, CASTING, STYLING, LOOKBOOKS, AND CAMPAIGNS ARE CREATED IN-HOUSE BY ELI RUSSELL LINNETZ.

Images courtesy of ERL