London, UK – LỰU ĐẠN is pleased to announce the release of its tenth collection whichfeatures 24 looks. The collection will be available at luu-dan.com and the brand is currently available at global retailers including SSENSE, ESSX, Nordstrom, Browns, H. Lorenzo, GR8, Nubian, Addicted Seoul and Antidote amongst others. 

This chapter, beginning with LỰU ĐẠN’s Fall/Winter 2026 collection titled All Bets Are Off, isn’t about survival anymore it’s about what comes after. After the hustle, after the noise, after you stop feeling like you’ve got something to prove. 

The early LỰU ĐẠN story was rooted in the immigrant low-level gangster, the dodgy uncle, the man operating in the margins because the center never made room for him. That energy, brazenness and irreverence is still there but it has evolved, as the man has. The men of LỰU ĐẠN have paid their dues and fought their fights, all whilst refusing to be made to feel small, taking ownership over their existence. What we’re celebrating now is what winning actually looks like for these men. The quiet confidence. The unapologetic swagger. The moments when survival begins to feel like freedom. 

This season is about tipping our hats to those who have come before us, the ghosts of yesterday and yesteryear, the past versions of ourselves, our fathers, our uncles, the men who carried the weight so the ensuing generations could stand taller. For La, this sentiment feels incredibly and particularly resonant as the presentation of LỰU ĐẠN’s tenth collection coincides with having to put his father into hospice care. For La, there’s grief here, but also clarity. A synchronistic tribute as La often cites his father as being LỰU ĐẠN. Here there is an acknowledgment that endurance deserves ceremony. That survival without joy is not the end goal. 

Where earlier collections leaned into grime and friction, All Bets Are Off leans into sleaze and glamour not as irony, but as arrival. The masks of collections past are off as LỰU ĐẠN’s Asian gangster archetype is no longer hiding, no longer borrowing power. He moves how he wants to move and chooses his battles instead of fighting everything and everyone. He is intentional, mature and hence, undeniably sexy. Eerily, the model cast for this season’s lookbook resembles La’s father, further inviting synergy into the evolution of what it means to transcend, to become, to arrive. 

The things that once felt “cheap,” embarrassing, even cringe, are reclaimed and worn without apology. La hones in on the tension of working with things he was taught to hate growing up, because he believes that that’s where true growth lives and where identity matures. Silhouettes are still exaggerated hourglass, as La continues to play with proportion and volume, but this time with a greater emphasis on tailoring. The growth of the LỰU ĐẠN man is reflected in and through the nuances of “fit” or “misfit” as he opts to don blazers with cinched waists, classic aviator jackets, collars with silk trims and revamped old favorites given intentional twists like the cream suit from the brand’s third collection and like the Jiman leather coat. Blinged-up Asian energy is embodied through rhinestones on tracksuits and in the innate attitude of what it means to be able to rock G-star denim detailing, tyvek trench coats, and Versace inspired prints that feature florals alongside nunchucks and throwing stars. It’s still third-world fashion  but authored and elevated. Still immigrant but no longer apologetic. Still dangerous  but now celebratory.

After survival comes style through perseverance. After proving you belong comes actualization. This is not the end of the story, it's the moment where another side of the coin finally gets to shine.

ABOUT LỰU ĐẠN

Designer menswear label, LỰU ĐẠN is the personal oeuvre of Hung La, co-founder of luxury label Kwaidan Editions. Referring to a Dangerous Man in Vietnamese, LỰU ĐẠN is a collectively realized dream anchored by the shared experiences of Asian men, unfettered by one-dimensional tropes and expectation. Yielding new depth and unalloyed visibility for Asian masculinity, the LỰU ĐẠN man embraces his heritage and finds pride in his identity in a way that feels defiant and provocative. He uses his voice to build bridges between the interiority of his world and the larger, global community and encourages others to do the same. Utilizing rich,

sonorous color palettes, reminiscent prints and silhouettes that evoke tribute by breathing modernity into tradition, LỰU ĐẠN traces stitches back to lineage. Aesthetics become linguistic and LỰU ĐẠN becomes an exemplary brand that pushes fashion’s boundaries, becoming solely defined by those whose backs it adorns. @luudan_official | luu-dan.com

ABOUT HUNG LA 

Hung La is a first generation Vietnamese American living in London.  His pursuit of fashion design led him to the Royal Academy of Fine Arts in Antwerp. Upon graduating, La landed a role at Balenciaga under Nicolas Ghesquière. Later on, La joined Phoebe Philo at Céline. In 2016, La and his partner, Léa Dickely founded the luxury womenswear label, Kwaidan Editions.

Courtesy of LUUDAN

Images : Kimberly Goodnight