Judy Sanderson was born and raised in Limpopo, South Africa. Holding a bachelor in finance and wholly entrenched in the world of multinational companies for 6 years, Judy remained a fabricator at heart. Emboldened with a passion for art and design and an innate appreciation for craftsmanship, she went on to complete her fashion design studies in Hong Kong. In 2020 she launched her eponymous label JUDY SANDERSON with a base in Portugal where she currently lives.
A brand that champions her African roots and story telling yet mirrors her life journey through Asia and Europe to create a rich blending of cultures which foster an appreciation for diversity and inherent sense of wanderlust. She creates contemporary pieces for women who are not only fiercely fashionable but also own their power and femininity.
JUDY SANDERSON is a Portugal based designer brand established in 2019 by its eponymous Creative Director. The brand is an intriguing interplay of strength and beauty through contemporary and sophisticated pieces that are powerful, ageless, timeless and effortlessly combines function with flair. Judy Sanderson is a story teller at heart and every collection is formed around a narrative that will take you on a journey through cultures and time. The brand's ethos are based on Ubuntu, an African philosophy that says “Umuntu Ngumuntu Ngabantu” (“I am because we are”). The oneness to humanity. Sisterhood. Ubuntu reminds us of the interconnectivity of humanity and that growth and progress of one only comes through growth and progress of others.
Judy Sanderson is a very conscience brand and operates a modern and responsible business. All textiles used come from a fine selection of high quality fabrics leftover by the luxury fashion industry in Europe. We are a cruelty-free brand and therefore we do not use any fabric that bleeds. As part of our social aspect of sustainability, all our pieces are produced in Portugal to minimise our carbon footprint as well as to invest in the local community. Craftsmanship lies at the heart of JUDY SANDERSON and we value the exceptional local artisanal skills and techniques. Our brand adhere to fair trade principles and creates a comfortable working environment for our employees. Luxury shouldn't be wasteful. Our patterns are designed to ensure the least amount of cut-off fabric as possible. Our hangtags are made from recycles paper and an organic cotton cord. We use sustainable reusable packaging that contains zero plastic. Our actions as a brand impacts everything and everyone around us, and that is why we have a continuous commitment to caring for people, animals and nature in the same spirit of ubuntu.
PHTOGRAPHER & STYLIST - RUBEN BRANCHES
MODELS - NÁDIA SENA , ANGELINA MENDES at CENTRAL MODELS
MAKE UP ARTIST - BEATRIZ TEXUGO
LOCATION COURTESY OF COMPAÑIA DE BEBIDAS
